Different Kind curates and showcases a selection of ethical products on their platform. They want to change retail with a kinder approach and describe themselves as ‘The Rebels of Retail’.

I was tasked with creating the brand identity and the design of the e-commerce platform. Different Kind needed a unique and impactful brand design and an online platform that would resonate with their ethical and disruptor values but also distinguish them in the crowded ecommerce space.

Full case study available upon request.